To increase and maintain a diverse membership at the highest possible levels and to set the standard of service for our membership.
Tasks and Responsibilities
1. Recruitment and retention.
a. Develop a member-get-a-member campaign that is strategically timed to represent the traditional peak time that members join (perhaps prior to the conference) and provides incentives for new members and sponsor/recruiters of new members.
2. Assessment of membership needs and current services. Develop a survey or focus group of your members to determine:a. What major value they get from their membership
b. What keeps them awake at night that the association can help them with. I would suggest a survey or focus group of non-members asking them what they need to be more successful. In times of economic stress when schools are cutting budgets, for example, a job board
3. Membership Brochure. Focusing on typography and content.